For What Reason Do Individuals Decide To Live Green? Hypotheque montreal
Living green has lately become a very hot topic in the mass media throughout the world. Industries that specialize in environmentally safe products can provide new jobs and cultivate new energy means to replace fossil fuels. But what exactly will succeed in the Green Economy can only be decided by consumers reaction to them. So the large question we must examine is why are people opting to live green?
I sometimes ask myself this issue and visualize why people do this. I guessed that one of the key factors for many people to live green is to protect the environment. Or perhaps because they may be interested in the new green technology. A third valid reason is that people believe that money can be saved by going green though that there is an initial cost to do it. Courtier Hypochecaire.
Nonetheless, even though they are all sound reasons, in an post in the Wall Street Journal says that some analysis was done to determine what the trigger is to living green and it was not one of the answers above. The actual answer is simply pressure from respected peers. Yes that is accurate, traditional peer pressure. Calcul hypothecaire, Pret hypothecaire,Calcul hypothecaire.
A short while ago an experience was carried out where two placards were put into resort bathrooms. The two placards asked that guests reuse the towels a lot more than one day. One placard presented the words "Show your respect for nature." The other one said "Join your fellow visitors in helping to save the environment". The final result was 75% of the attendees did reuse the towel rather than having it cleaned the subsequent day. As you'll have guessed, most folks reused their towels when looking at the second placard that mentioned their fellow guests were doing it as well. In a follow up test result, the second card was improved to read "75% of guests making use of this room reused their shower towels". The changed placard grabbed better results than the original.
Calcul hypothecaire,Pret hypothecaire. Peer pressure functions very well in this situation just like everything else in life. It seems like just saying that one can save the environment is not enough yet to say everyone is doing it will cause people to make a change.
This study and its results indicates there are certain implications for companies that market these environmentally friendly products to consumers. That sense of guilt caused by peer pressure has quite a few people taking action consequently where they would not have done anything otherwise. So it would seem that companies should target their marketing on making people feel guilty if they don't go green. Companies will try to pull off a little something similar to the hotel room experiment. Courtier Hypochecaire,Hypotheque quebec.
I was very suprised at just what the results of the study showed. However after mulling over them they did not really amaze me as much. I guess that most people don't want to feel forgotten by of the crowd and find it easier to follow the trends than to think for themselves.
So that appears to be the genuine main cause for people going green. While there are people going green for real reasons, it's a bit shocking that most would do it because of peer pressure.
I sometimes ask myself this issue and visualize why people do this. I guessed that one of the key factors for many people to live green is to protect the environment. Or perhaps because they may be interested in the new green technology. A third valid reason is that people believe that money can be saved by going green though that there is an initial cost to do it. Courtier Hypochecaire.
Nonetheless, even though they are all sound reasons, in an post in the Wall Street Journal says that some analysis was done to determine what the trigger is to living green and it was not one of the answers above. The actual answer is simply pressure from respected peers. Yes that is accurate, traditional peer pressure. Calcul hypothecaire, Pret hypothecaire,Calcul hypothecaire.
A short while ago an experience was carried out where two placards were put into resort bathrooms. The two placards asked that guests reuse the towels a lot more than one day. One placard presented the words "Show your respect for nature." The other one said "Join your fellow visitors in helping to save the environment". The final result was 75% of the attendees did reuse the towel rather than having it cleaned the subsequent day. As you'll have guessed, most folks reused their towels when looking at the second placard that mentioned their fellow guests were doing it as well. In a follow up test result, the second card was improved to read "75% of guests making use of this room reused their shower towels". The changed placard grabbed better results than the original.
Calcul hypothecaire,Pret hypothecaire. Peer pressure functions very well in this situation just like everything else in life. It seems like just saying that one can save the environment is not enough yet to say everyone is doing it will cause people to make a change.
This study and its results indicates there are certain implications for companies that market these environmentally friendly products to consumers. That sense of guilt caused by peer pressure has quite a few people taking action consequently where they would not have done anything otherwise. So it would seem that companies should target their marketing on making people feel guilty if they don't go green. Companies will try to pull off a little something similar to the hotel room experiment. Courtier Hypochecaire,Hypotheque quebec.
I was very suprised at just what the results of the study showed. However after mulling over them they did not really amaze me as much. I guess that most people don't want to feel forgotten by of the crowd and find it easier to follow the trends than to think for themselves.
So that appears to be the genuine main cause for people going green. While there are people going green for real reasons, it's a bit shocking that most would do it because of peer pressure.
No comments:
Post a Comment